Attractive things work better

That’s right. People prefer beautiful things. Clean, simple, pretty
things. It even goes so far, that we are more tolerant about a
product’s flaws (functional wise) when it’s aesthetically pleasing.
Just think about the iPhone.
 
The aesthetics of a product influences how we sense it. Or, to
rephrase it, how we feel about something (emotion) is tightly coupled
with how we perceive it (cognition). To find out more, check the
slides
and read the article by Stephen Anderson.

Advertisements

Share your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s